Steve Aoki Goes BEYOND, PLUS ULTRA!
DJ Steve Aoki’s Dim Mak and Crunchyroll, the global brand bringing fans the ultimate anime experience, have joined forces to release the highly anticipated collaboration: Dim Mak x My Hero Academia. The apparel collaboration features epic artwork showcasing the abilities of U.A. High’s most beloved heroes-in-training, their dedicated teachers, pro-heroes, and devious villains across an array of colorful tees and hoodies; all reinterpreted through Aoki’s effervescent, punk-meets-raver aesthetic.
In addition to the wearables, Dim Mak has partnered with Jasco Games, creator of the UniVersus, My Hero Academia Collectible Card Game, to deliver one coveted CCG card for each item purchased. Three unique cards were designed featuring Deku, Bakugo, and All Might alongside signature Dim Mak holo-foil branding details. All three limited edition CCG cards are playable and exclusively available as blind packs with purchase, only while supplies last.
“My Hero Academia is one of the best modern animes around. The determination, courage, and compassion of each character – both hero and villain – are incredibly relatable and admirable. While I find myself marveling at the U.A. High students’ growth in the face of adversity, I also empathize with the traumas experienced by the villains and understand how they came to be who they are – I truly hope that Deku can help them come around….” Steve Aoki continues, “I’m also an avid CCG collector and am beyond excited to release these beautiful, limited-edition cards by UniVersus…I can’t wait to see them in action, and I know that fans will collect them and cherish them for years to come as I surely will! PLUS ULTRA!!”
The Dim Mak x My Hero Academia collaboration includes bright tie-dyes and solids showcasing action-packed artwork featuring fan-favorite students from Class 1-A including Deku, Bakugo, Ochaco and Todoroki; heroes including All Might, Endeavor, Eraser Head; and villains like Shigaraki, Dabi, and Toga. Each purchased item will come with one of three mystery trading cards from the exclusive partnership with Jasco Games. The collection will launch on dimmakcollection.com on May 19, 2023 at 9am PST and will also be available on the NTWRK app for a live Q&A at 11am PST on the same day!
About Steve Aoki
Boasting a 77 million average monthly reach across all his platforms, 2x-Grammy-nominated music producer, artist, fashion designer, entrepreneur and NFT visionary Steve Aoki is one of the most successful cross-genre artists in the world. A Guinness World Record holder for the “Most Traveled Musician in a Single Calendar Year,” Aoki has performed at nearly every top festival around the world, including Coachella, Ultra Music Festival, Lollapalooza, Fuji Rock Festival, Tomorrowland and Electric Daisy Carnival.
Since the release of his 2012 debut solo album, Wonderland, which earned him his first Grammy nomination for Best Dance/Electronica Album, Aoki has collaborated with an impressive list of varied artists, including BTS, Maluma, Snoop Dogg, Linkin Park, blink-182, One Direction’s Louis Tomlinson, Machine Gun Kelly, Lil Uzi Vert, 2 Chainz and Daddy Yankee, on top of having released three Platinum singles, six Gold singles, and over ten Top 10 self-produced radio records. After unveiling four Neon Future albums, the most recent being Neon Future IV in 2020, Aoki’s next album is due later this year featuring the dynamic alt-rock single, “KULT,” alongside grandson and Jasiah.
Aoki approaches each new endeavor with the same sense of dedication he’s put into his past achievements, including his critically-acclaimed 2019 memoir BLUE: The Color of Noise and THE AOKI FOUNDATION, which he founded in 2012 to support organizations in brain science and its research. His influential record label Dim Mak celebrated its 25th anniversary in 2021, which is known for being a launching pad to the careers of prominent acts like Bloc Party, The Chainsmokers, Bloody Beetroots and The Kills. Most recently, Aoki created the A0K1VERSE, an NFT membership community, powered by the Passport, that welcomes his fans to both virtual and real-world experiences. In whatever space he enters, the multi-hyphenate entrepreneur continues to set trends and inspire creativity on a global level.
About Dim Mak
In 1996, Steve Aoki founded DIM MAK and developed it into an influential independent record label, music and fashion lifestyle brand. Responsible for launching the careers of seminal acts such as Bloc Party, The Bloody Beetroots, The Chainsmokers, M.I.A., Keys N Krates, The Kills, and countless others, the independently owned DIM MAK has consistently pushed new musical movements via its staunch DIY ethos. As a fashion leader, Dim Mak cultivates community by bringing together collaborators from all walks of life including the likes of Hiroshi Fujiwara, Sanrio, and Playboy, to name a few. With nostalgic references toward his youth, Aoki often includes manga, music, and games into the Dim Mak aesthetics. Aoki named his record label and subsequent fashion brand “Dim Mak” as a nod to Bruce Lee’s signature fight move: the touch of death. With a back catalog hundreds of records deep, a history of legendary live events, and a fully formed clothing line, Dim Mak continues its global mission of promoting boundary-pushing music and culture ‘by any means necessary.’
About My Hero Academia
My Hero Academia is a TV anime based on the popular comics by Kohei Horikoshi serialized in Weekly Shonen Jump (Shueisha) and over 85 million copies are sold. It is set in a world where about eighty percent of the population has a superpowered Quirk. Heroes protect people and society from accidents, disasters, and villains—criminals who use their Quirks for evil. The story of Izuku Midoriya and his classmates at U.A. High School and their growth, fights, and friendship unfolds as they aim to become such heroes. My Hero Academia is available to stream now on Crunchyroll.
About Crunchyroll
Crunchyroll connects anime and manga fans across 200+ countries and territories with the content and experiences they love. In addition to free ad-supported and membership Premium content, Crunchyroll serves the anime community across events, theatrical, games, consumer products, collectibles, and manga publishing.
Anime fans have access to one of the largest collections of licensed anime through Crunchyroll and translated in multiple languages for viewers worldwide. Viewers can also access simulcasts—top series available immediately after Japanese broadcast.
The Crunchyroll app is available on over 15 platforms, including all gaming consoles.
Crunchyroll, LLC is an independently operated joint venture between U.S.-based Sony Pictures Entertainment and Japan’s Aniplex, a subsidiary of Sony Music Entertainment (Japan) Inc., both subsidiaries of Tokyo-based Sony Group.
